Britain's Internet Advertising Spending Surpasses Television

A report jointly published by the Internet Advertising Bureau and PricewaterhouseCoopers and WARC, a marketing organization of the non-profit industry, showed that advertising spending by the British advertisers for the Internet in the first half of this year surpassed television for the first time.

According to the report, internet advertising spending in the UK increased by 13.5% in the first half of the year to 2.26 billion pounds. The share of the advertising industry in the country reached a record 27%, and television was only 26%.

In the UK Internet market, 58% of advertising revenue comes from search advertising, 23% from display advertising, and 17% from classified advertising. The growth rates of search ads and display ads reached 12.6% and 18.5%, respectively.

Guy Phillipson, CEO of Interactive Advertising Bureau, said: "The phenomenal growth of video and social media has played a key role in capturing a 27% record share of Internet advertising."

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