High-speed rail stepping and drying line market branch line aviation will break out

From January 1st, China has exempted the airport construction fee for regional flights, and the passengers on the feeder flights reduced 10 yuan. Obviously, the "ten dollars" will not bring much market effect, but the regional aviation must compete with railways and road passengers to increase competitiveness by "ten dollars and ten dollars." At the same time, under the situation of high-speed rail stepping and drying the line market, the civil aviation industry can use the preferential policies to explore the business opportunities of the branch line, and may be able to find new profit growth points.

Need to reduce more "ten dollars"

Shandong Airlines Co., Ltd. (Shangong Airlines Co., Ltd., referred to as "Shanhang") five CRJ200 regional aircraft, belonging to the Civil Aviation Administration of China (Civil Aviation Administration of China) Airport construction fee model. Three of them are in Jinan and two are in Qingdao, performing dozens of flights.

On January 4th, the reporter learned from Shandong Airlines that they have flights from Jinan to Ningbo every day. They belong to the branch flights operated by CRJ200 aircraft. The ticket on January 5 is 1060 yuan, and the fuel surcharge is 70 yuan, even if it is not paid. Airport construction fees, passengers also have to pay 1,130 yuan. Kong Lingyan, who is responsible for the management of freight rates at the Shandong Airlines Marketing Committee, said: "The proportion of airport construction fees is small, and the exemption is of little significance."

However, put it on the Jining-Qingdao route in the province, the meaning of “ten money” is a little bigger. The information of Qingdao Sifang Bus Station shows that the fare for the passenger bus is 140 yuan; while the flight price of the Shandong Airlines CRJ200 is 160 yuan, plus 40 yuan fuel surcharge, the passengers need a total of 200 yuan. In terms of price, aviation is 60 yuan more expensive than the shuttle bus, but the air journey takes only one hour and the shuttle journey takes seven hours. The price is 60 yuan, and the time can save 6 hours. It is still more cost-effective.

"Maybe the highway in Shandong is too developed, affecting the development of regional airlines in the province. However, Jinan to Yantai, Weihai, such routes should still develop aviation, because the car is too far away, moving for four or five hours." Jinan Jin Zhiyuan Wang Zhanpo, general manager of the enterprise management consulting company, said that if the regional aviation wants to develop in Shandong, it must first lower the ticket price. He believes that regional airlines can only reduce the number of "ten dollars" to allow more passengers to choose aircraft.

Regional flights become "second choice"

There are 8 civil airports in Shandong. Except for Jinan, Qingdao, Yantai and Weihai Airports, the annual passenger throughput of Linyi, Jining, Weifang and Dongying Airports is below 500,000. It can be said that most of the airports in Shandong Province belong to small and medium-sized regional airports. However, these airports belong to local governments and are the gateway and window for city image and investment attraction. They often attach importance to hub routes such as Beijing and Shanghai. Branch flights, often become the "second choice."

Jining Qufu Airport officially opened in 2008, and the passenger throughput exceeded 100,000 passengers. Zhou Jun, director of Jining Civil Aviation Administration and chairman of Jining Airport, said: "The first is to choose a good route. If you take a good route, you will get the throughput. For example, Beijing is an international large transit airport. Top several other routes.” Like Jining, many airports in our province opened at the beginning and targeted the Beijing-Shanghai.

Li Bing, a civil aviation industry insider, said that he would give a subsidy to the civil aviation bureau of the regional flight. She stressed that even if the distance is close, flights to Beijing, Shanghai, Guangzhou, Shenzhen and tourist hotspots cannot be considered as feeder flights. It is reported that Shandong Airlines received a subsidy of 9.5 million yuan in 2010, which constitutes a part of the company's profits.

At present, all localities are keen on trunk flights in Beijing, Shanghai and other places, forming multiple parallel routes in the province; the tourist sources in prefecture-level cities are not large, resulting in a low overall passenger load factor. In order to cope with losses and maintain flight operations, local governments have invested a lot of money. Flights that do not talk about social needs are also a huge waste of resources.

Regional aviation expects more support

The excessive use of civil shipping resources in trunk airlines has created an uneven market structure. Ma Xiaoli, general manager of Shandong Airlines Marketing Committee, told the reporter: “For all airlines, Beijing and Shanghai routes are 'golden routes'.” As far as Shandong Airlines is concerned, the profit level of Shandong to Beijing and Shanghai routes is at the total profit level. It accounts for a large proportion; there are about 15 flights a day to Beijing, and 12 to Shanghai, which is significantly higher than the number of flights in other directions.

However, this year, Beijing-Shanghai high-speed rail can be put into use, how much market share can this gold line maintain? Pang Chong, a civil aviation industry insider, analyzes that the customers relying on civil aviation are middle and high-end business guests, and this is precisely the main passenger of the high-speed rail. The competition between the two sides must be very fierce. Under this circumstance, it is a wise choice for civil aviation to vigorously develop the regional aviation market. After all, it is impossible for the high-speed rail to repair every branch.

The development of regional aviation in the province is not satisfactory. According to the reporter, the flight from Jinan to Qingdao has been cancelled for more than half a year. Flights from Jinan to Yantai and Jinan to Weihai maintain one to two shifts a day, and the ticket price is relatively expensive. According to Jinan Airport staff, the tickets for these two routes are almost full price. The ticket price of Jinan to Yantai on January 6 is 580 yuan, plus 50 yuan airport construction fee, 40 yuan fuel surcharge, passengers need Pay 670 yuan. The price of the bus in the two places is 139 yuan, and the cost of civil aviation travel is 4.82 times that of the shuttle bus, which makes the passengers discouraged.

The reporter understands that the operating costs of regional flights are often much higher than those of trunk flights. However, the price of the ticket is too high, which will affect the source of the passenger. In this regard, Ba Wei, director of the China Civil Aviation Shandong Safety Supervision Administration, suggested that Shandong should strengthen communication and coordination of the civil aviation industry in terms of airport construction, route layout, market development, and capacity deployment; establish a special fund for civil aviation development, for small and medium-sized enterprises. Airports, newly opened routes, regional aviation, and strengthen financial subsidies and policy support.

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