It is estimated that LinkedIn's advertising revenue will reach US$140 million in 2011

It is estimated that LinkedIn's advertising revenue will reach 140 million US dollars in 2011 iResearch According to eMarketer's latest published data, LinkedIn's advertising revenue reached US$79 million in 2010, a year-on-year increase of 107.6%; its online advertising revenue is expected to be approximately US$140 million in 2011, an increase of 78.5% year-on-year, accounting for 3% of the global market. %. It is estimated that in 2013, its advertising revenue will reach 250 million US dollars. Although the site's growth rate has begun to slow, its advertising revenue has more than doubled in two years. Current online advertising revenue accounts for 28% of LinkedIn's total revenue.

IResearch believes that the main reasons for promoting LinkedIn's advertising revenue growth are: First, the number of LinkedIn users has grown rapidly in recent years. By 2010, LinkedIn's global registered users have exceeded 90 million, and its monthly individual user visits For 50 million people, second, LinkedIn’s social advertising platform provides users with more targeted advertising, clear audiences, and enhanced advertising accuracy. Third, LinkedIn’s value compared to other social networking sites. Users, according to LinkedIn data, show that the users of the site's family average annual income of 110,000 US dollars, male users accounted for 64%, the average age of 41 years, 49% of the users for the decision-makers. LinkedIn focuses on the most lucrative regional markets and therefore maximizes advertising revenue.

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