Shanghai integrated financial tourism resources

[Maidian.com] The Shanghai Headquarters of the People's Bank of China and the Shanghai Municipal Tourism Administration signed the Memorandum on Cooperation in Promoting Shanghai's Tourism Industry and Financial Services on the 8th to integrate financial tourism resources and improve the Expo...

[Maidian.com] The Shanghai Headquarters of the People's Bank of China and the Shanghai Municipal Tourism Bureau signed the Memorandum on Cooperation in Promoting Shanghai's Tourism Industry and Financial Services on the 8th, integrating financial tourism resources, improving the Expo payment environment, and officially launching the Shanghai Tourism Card Global Promotion Campaign. .

According to the memorandum, the Shanghai Headquarters of the People's Bank of China and the Shanghai Municipal Tourism Administration have established a long-term cooperation framework for tourism industry and financial services in Shanghai. They have achieved in-depth cooperation in promoting the use of bank cards in the tourism industry and effectively promoted the coordinated development of tourism industry and financial services in the Yangtze River Delta region.

On the same day, China UnionPay, together with more than 30 domestic and overseas financial institutions and famous scenic spots in Shanghai, officially started the “Global Tourism Promotion Campaign for Half-price Tickets for Shanghai Tourism Cards”, during the Shanghai World Expo from May 1 to October 31, 2010. Cardholders can enjoy a 50% discount on the purchase of tickets for Shanghai Travel Card at designated attractions.

Wang Feng, assistant general manager of China UnionPay Shanghai Branch, introduced that Shanghai Travel Card has achieved simultaneous domestic and overseas issuance, creating a historical record of the largest number of card issuers participating in a single-issue bank card. Up to now, a total of 32 domestic and foreign financial institutions have participated in the issuance of cards, and the number of card issuance has exceeded one million. (Tibet Daily)

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